The long now

History

Empires, inventions, ruptures and overlooked lives that still shape the present tense.

Subject collectionPage 7Context and sources

Related subjects

Browse this subject and connected topics.

Cards are connected by subject and reading mode. Continue below or open a related subject.

DriveReading mode
StillnessReading mode
WonderReading mode
Q0623
DriveHistory

The useful lesson of the KFC story is not magical late success; it is testing a recipe, absorbing rejection and refining the offer.

The popular Colonel Sanders story is often told as instant inspiration, but the better lesson is more grounded. A recipe, a pitch and a business model had to be repeated and improved through rejection. That matters beyond restaurants: most work gets clearer by contact with reality. The so-what is persistence with feedback, not persistence alone.

Q0625
WonderHistory

The Rosetta Stone matters not because of its age, but because it carries the same decree in three scripts — hieroglyphic, Demotic and Greek — letting scholars compare them line by line.

Found in 1799 near Rashid (Rosetta) in Egypt and now in the British Museum, the Rosetta Stone records a priestly decree of 196 BC honouring Ptolemy V. Because the Greek version could be read, it became the key: Jean-François Champollion used it to crack hieroglyphs in 1822, reopening three thousand years of Egyptian writing.